ABOUT
I’m an AI-native product & interaction designer shaping growth, retention and loyalty systems through data & product thinking. I also build productivity tools & interaction experiments independently while shipping full-time as a Senior Product Designer @ noon
Currently levelling up → Learning design engineering & improving my craft through @JoshPuckett, @EmilKowalski & @RaunoFrieberg
WORK EXPERIENCE
Dec 2025 - Now
Bengaluru, KA, India
Designed & shipped a review reminder feature, boosting ratings by 25% & reviews by 12% (projected growth of daily ratings: 55%)
Redesigned the Order Listing page & the Review Submission flow enhancing product ratings discovery & review conversion resp., achieving +167% ratings lift & +143% reviews lift (A/B results)
Led design for order tracking revamp, addressing over 30% of all support tickets (~100k monthly) purely related to fulfilment/return navigation – currently in development
Designed & shipped Flow, a project visibility tool for Noon's teams - built frontend with Claude Code
Mentored four designers - structuring critique, craft standards & design reviews
Nov 2024 - Nov 2025
Gurgaon, HR, India
Designed & shipped a 10.4% AOV increase by enabling post-order item additions & built an MVP for a substitutions flow to reduce cancellations – early indicators were strongly positive
Designed flows for nutrition-first shopping, international travel prep, on-demand cash access & assistant-based shopping to expand platform convenience and utility
Led end-to-end design for ”FLAMES”, an interactive game during Valentine’s 2025: engaging ~5L users with 60–65% completion, 2.8 sessions/user, and 30% share rate
Actively collaborated with cross-functional teams to define strategy and ship impactful experiences across 0 → 1 and scale-stage products
Apr 2022 - Nov 2024
Bengaluru, KA, India
Led discovery & interaction design for the revamp of the 2-wheeler category purchase experience
Designed order fulfilment flows for Flipkart Minutes, collaborating cross-functionally to ensure launch readiness
Mentored two designers on Gen Z-focused shopping experiences – structuring critique, communication & craft
Bengaluru, KA, India
Led end-to-end design for Flipkart’s loyalty programs, including the revamp of Flipkart Plus, launch of Flipkart VIP, and SuperCoins redemption enhancements
Drove 2.7% uplift in units sold and 0.4% growth in loyal users, contributing to ₹4,900 Cr in additional GMV
Contributed to 10+ growth, retention, and platform UX projects; played a key role in advancing Flipkart’s design system
May 2021 - Mar 2022
Mumbai, MH, India
As part of Vodafone Idea’s design team, redesigned the Vi App homepage – enhancing navigation, and integrating Hungama Music & Vi Rise to boost feature discovery & user engagement
Actively collaborated with cross-functional teams & my visual partner to define strategy and ship impactful experiences
Feb 2018 - Jan 2021
Freelance Designer
Mumbai, MH, India
Designed websites & web platforms in the domains of healthcare & advertising; Designed branding-related articles such as logos, posters, brochures, social media creatives, OOH creatives & more
Aug 2020 - May 2021
Mumbai, MH, India
Led end-to-end web design projects across e-commerce, manufacturing, logistics, and entertainment sectors
SIDE PROJECTS
Jun 2026
Aria
Launching this Friday
A gesture-controlled web music player - no mouse, no keyboard. Designed the gesture vocabulary & shipped it end-to-end
Built using Claude Code & Figma on React, TypeScript, MediaPipe Hands, Framer Motion, Howler JS, Pixi JS
Jun 2026
Perch
Launching this Friday
An ambient Mac shelf utility — transient items land, hold, and either expire or get kept. Clipboard, meetings, reference library.
Built using Claude Code & Figma on Swift/Xcode
Jun 2026
Gochi
Experiment
A tamagotchi-style device on ESP32-S3 + OLED — designed and assembled end-to-end from schematic to interaction model
Mar 2026
Hyrox Coach
Internal Experiment
A Hyrox coach that keeps me on my toes defining my competition readiness & my daily schedule pushing my fitness
Built using Claude Code connecting Google Calendar, Telegram, Supabase & Claude Haiku
WRITING
2021
Collaboration with Sukriti
SPEAKING & PODCASTS
2024
Playing the Fool
Friends of Figma, Mumbai & Flipkart Design DNA
2023
Product Design across agency & Flipkart
Design Hat Podcast
2023
Seizing the perfect chance
Friends of Figma, Bihar
2023
Product Management as a Product Designer
Growth School
EDUCATION
October 2022
Product Management Certification
Indian School of Business
May 2021
Certified Usability Analyst
Human Factors International
July 2020
User Experience Nanodegree
Udacity
2016 — 2020
Bachelor’s in Information Technology
NMIMS University
ACHIEVEMENTS
Jan 2024
Go-Getter & Strong Collaborator
Flipkart
Aug 2017
Semi-Finalist
Google Online Marketing Challenge
CONTACT
Number
+91 98205 31184